Brand Identity Design Archives | Eric Elliot Studio

Cardinal Digital Marketing

Eric Elliot — Fri, 28 Nov 2025 20:42:04 +0000

01 Brand Identity Design As an established brand with a rich history, we aimed to preserve some of that brand heritage while leveraging bold new visual styles that would reflect their advanced, future-ready approach to performance marketing. Our goals for the brand refresh were twofold: 1) Modernize their visual identity through strong, bold colors and […]

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Samsung Developer Universe

Eric Elliot — Wed, 08 Dec 2021 22:32:58 +0000

01 Brand Strategy & Identity Design Our strategy for the brand identity was to create visuals that were unique yet familiar, and would convey a sense of movement and energy. This would reinforce the core brand attributes– playful, engaging, smart and fun. The final brand mark is a design that encompasses movement, energy and a […]

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GoConcierge

Eric Elliot — Sat, 04 Jan 2020 02:14:44 +0000

01 Interface and User Experience Design Implementing a color scheme built with softly tinted neutrals reduces eye strain during long usage sessions, which improves the overall experience. To keep things familiar for current users, we focused on streamlining tasks and work flows to increase productivity. Likewise, scattered interface elements were refined into contextually relevant menus […]

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