01
Brand Strategy & Identity Design
Our strategy for the brand identity was to create visuals that were unique yet familiar, and would convey a sense of movement and energy. This would reinforce the core brand attributes– playful, engaging, smart and fun.
The final brand mark is a design that encompasses movement, energy and a sense of wonder. Is it rotating, expanding or contracting? The answer lies in the eye of the beholder. Great care was taken to ensure the logo would not be similar to any of the past incarnations of the Samsung Galaxy.
02
Branding the Swag
To envision how the brand would come to life, we mocked up the identity and brand colors across various digital and physical products. The swag items could be won through the gamification aspects of the platform, or be given out at Samsung events.
