The central experience for users begins with the homepage. In addition to the large search bar, the layout displays visual tiles for each of the main categories of assets. Hovering over the tiles will transition into a sub menu which allows users to select from a more specific subset of assets, or view the entire category.
The webdam platform was selected for it’s robust infrastructure, customizability and capabilities. Brand Guidelines sections ensure that marketing and brand assets are used correctly and follow Ducati CI.
How do you manage and distribute your brand assets?
If you don’t have a system in place, we can help. Contact us and we’d be happy to discuss what solutions could work best for your organization.
We also helped Ducati with the structural organization of their assets on the backend. Everything from the user experience strategy to the interface was designed to make things more efficient, flexible and increase productivity.
