XDiavel Xperience
The XDiavel was an all new class of motorcycle from Ducati, with it’s own brand and attitude. As Ducati embarked on a tour across the country, we helped them with the experiential design and branded materials.
The main focus was using the vehicles and large scale graphics to amplify this attitude and match the exquisite style of the new bike. Naturally, we went big, bold and black.
The XDiavel trailer expanded into a branded event tent which served as the home base at each stop along the tour. Smaller signs, banners and other collateral tied together to reinforce the brand. The riders got to experience the new bike first hand, and they had a blast.
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