UX Strategy Archives | Eric Elliot Studio https://ericelliot.com/projects/tag/ux-strategy/ Brand Strategy, Design and Digital Development from San Diego, California Sat, 29 Nov 2025 05:09:33 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Cardinal Digital Marketing https://ericelliot.com/projects/cardinal-digital-marketing-rebrand-design/ Fri, 28 Nov 2025 20:42:04 +0000 https://ericelliot.com/?post_type=project&p=2954 01 Brand Identity Design As an established brand with a rich history, we aimed to preserve some of that brand heritage while leveraging bold new visual styles that would reflect their advanced, future-ready approach to performance marketing. Our goals for the brand refresh were twofold: 1) Modernize their visual identity through strong, bold colors and […]

The post Cardinal Digital Marketing appeared first on Eric Elliot Studio.

]]> ActiveMenus https://ericelliot.com/projects/activemenus/ Wed, 21 Feb 2024 08:30:04 +0000 https://ericelliot.com/?post_type=project&p=2840 01 Website Design We designed an expansive WordPress website with customer-specific differentiated messaging to demonstrate the range of products and benefits that ActiveMenus offers. 02 Website Strategy & Copywriting ActiveMenus provides tools for restaurants of all sizes, from single stores to franchise-level restaurant groups, so we created unique messaging and content for each of their […]

The post ActiveMenus appeared first on Eric Elliot Studio.

]]> Exelon Brand Hub https://ericelliot.com/projects/exelon-brand-hub/ Tue, 20 Feb 2024 07:35:35 +0000 https://ericelliot.com/?post_type=project&p=2756 For large organizations like Exelon, maintaining brand consistency can be a challenge. The brand hub serves as a critical tool to demonstrate proper usage while providing access to an array of brand assets. The home of the Brand Hub provides and intuitive interface that allows users to quickly navigate to the area(s) they need. Important […]

The post Exelon Brand Hub appeared first on Eric Elliot Studio.

]]> Ducati Brand Portal https://ericelliot.com/projects/ducati-brand-portal/ Mon, 06 Jan 2020 17:12:24 +0000 https://ericelliot.com/?post_type=project&p=2148 The central experience for users begins with the homepage. In addition to the large search bar, the layout displays visual tiles for each of the main categories of assets. Hovering over the tiles will transition into a sub menu which allows users to select from a more specific subset of assets, or view the entire […]

The post Ducati Brand Portal appeared first on Eric Elliot Studio.

]]> GoConcierge https://ericelliot.com/projects/goconcierge-branding-app-design/ Sat, 04 Jan 2020 02:14:44 +0000 https://ericelliot.com/?post_type=project&p=2181 01 Interface and User Experience Design Implementing a color scheme built with softly tinted neutrals reduces eye strain during long usage sessions, which improves the overall experience. To keep things familiar for current users, we focused on streamlining tasks and work flows to increase productivity. Likewise, scattered interface elements were refined into contextually relevant menus […]

The post GoConcierge appeared first on Eric Elliot Studio.

]]>