Exelon Brand Hub

An immersive digital asset hub for the new Exelon brand.

Overview

After the largest utility provider in the US went through a major rebranding, they tapped us to help design an intuitive user experience for their brand resources hub.

We developed a seamless user journey that educates users on the proper use of brand assets as they access them, with the brand hub itself also serving as cornerstone for guidance and design inspiration.

Exelon Brand Hub - desktop
Exelon Brand Hub - Values page

For large organizations like Exelon, maintaining brand consistency can be a challenge. The brand hub serves as a critical tool to demonstrate proper usage while providing access to an array of brand assets.

The home of the Brand Hub provides and intuitive interface that allows users to quickly navigate to the area(s) they need. Important news and updates are shown prominently, followed by a visual guide to all the different categories of assets and resources with deep search capabilities. The visual tiles lead users to usage guidelines for each respective category of assets, and provide an array of download links and resources.

Exelon Brand Hub - Brand Guidelines - Desktop View

Here’s what they said

Eric and his team did a wonderful job on the redesign of our Brand Hub. It is much easier for our employees to navigate and learn how to properly use the brand. Eric was communicative and never missed a deadline. His innovative thinking led to a top notch brand hub, and I could not recommend him and his studio more.

Jason Collins
Sr. Manager Marketing & Brand, Exelon Corp
Mobile design of the Exelon Brand Hub home page
Mobile design of the Exelon Brand Hub asset types
Mobile design of the Exelon brand values page

How do you manage and distribute your brand assets?

If you don't have a system in place, we can help. Contact us and we'd be happy to discuss what solutions could work best for your organization.