01
Brand Identity Design
As an established brand with a rich history, we aimed to preserve some of that brand heritage while leveraging bold new visual styles that would reflect their advanced, future-ready approach to performance marketing.
Our goals for the brand refresh were twofold: 1) Modernize their visual identity through strong, bold colors and sophisticated typography and 2) Create a set of graphic motifs that would visually reinforce the idea of mastering the patient journey and the consumer’s media halo.
02
Website UI/UX Design
With the new look of the brand in place, we developed a complete digital identity system consisting of over 200 individual components and 50+ modules for use across web, social and digital channels. The new design system prioritizes a strong focus on content and data, pairing large typographic elements with the brand halos and other key visual styles.
