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Hooked Fishing Charters is a small fishing boat with big-time character, and they needed a fresh, youthful logo design to launch their business forward. Located off the Gulf in Sarasota, FL, it was important for the logo to fuse the high-energy of Captain Ian with the essence and vibe of the local area.

Known for their distinctive shape and form, only circle hooks are used on these charters. These hooks are more efficient at catching fish while being more humane in the process. Their distinctive shape was incorporated into the letterforms of the logo design, and the contours blend smoothly with the beach/surf style of the lettering.


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