Ducati Brand Portal

Translating the DNA of Ducati into their brand asset portal.

The Ducati Brand Portal

Overview

To better serve the needs of employees, vendors and their extensive network of dealerships– Ducati needed a new way to manage and distribute their brand assets. Building on top of the webdam platform, we designed an immersive experience with an intuitive visual interface.

Ducati Brand Portal Custom Login Screen
Ducati Brand Portal Homepage HeroDucati Brand Portal Homepage Main Contents

The central experience for users begins with the homepage. In addition to the large search bar, the layout displays visual tiles for each of the main categories of assets. Hovering over the tiles will transition into a sub menu which allows users to select from a more specific subset of assets, or view the entire category.

The webdam platform was selected for it’s robust infrastructure, customizability and capabilities. Brand Guidelines sections ensure that marketing and brand assets are used correctly and follow Ducati CI.

Mobile User Interface Design for brand portal login screen
Mobile User Interface Design for brand portal home screen
Mobile User Interface Design for brand guidelines

How do you manage and distribute your brand assets?

If you don’t have a system in place, we can help. Contact us and we’d be happy to discuss what solutions could work best for your organization.

We also helped Ducati with the structural organization of their assets on the backend. Everything from the user experience strategy to the interface was designed to make things more efficient, flexible and increase productivity.